

It’s Time to Adapt to the new Retail Environment



Reduce Return Rates
Returns are one of the costliest items to a brand’s bottom line. Return rates for apparel e-commerce purchases range from 30-50% and over 41% of online shoppers buy multiples of an item because they are not confident in how an item will fit when it arrives on their doorstep. When customers receive an item that doesn’t fit or look good on their body, they are more likely to leave a negative review and never shop with a brand again. Couture Technologies specializes in offering your customers an authentic look at how a single item or full outfit will fit their body.
Improve Conversion Rates
Many apparel items get abandoned in carts as customers struggle to determine what size to buy and gauge whether a garment will be flattering and functional. Couture Technologies provides personalized fit visualizations that enable customers to try on garments in multiple sizes and colors, as well as combine pieces into full outfits. Customers can share their avatar so others can shop for them and also share an outfit to get a friend’s opinion. Sharing starts a communication chain that ensures items won’t be forgotten and fit visualizations convert customers by getting them past their fears of wasting time and money on something that won’t work for them.
Provide a Personalized Experience
Customers have lots of choices when it comes to buying apparel. The Couture Technologies team traveled around the country interviewing shoppers before ever writing a line of code. Customers have major challenges with sizing and fit and they expect personalized experiences that feel like a brand values them. Offer custom, inclusive visualizations for every person, no matter their size or measurements and give your team access to ‘fast data’ that can be used to generate hyper-relevant product and outfit recommendations.
Position Your Brand as a Leader
Technology is evolving rapidly in the apparel industry and you don’t want to be left behind. Just offering size recommendations or telling customers what size a model is wearing are no longer enough. Thousands of stores and websites closed down last year in the U.S. alone and the brands that are able to solve online sizing and fit challenges, as well as differentiate themselves will be in strong positions to excel in this time of disruption and reimagining.
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